Program Description

Equip participants with a solid foundation in Marketing Management, focusing on the essential principles of the 4 Ps of Marketing, understanding consumer behavior, and developing strategic insights for effective product, pricing, distribution, and promotional strategies. Foster a strong connection between Business Acumen and Marketing to empower participants in making strategic marketing decisions aligned with organizational objectives.

Program Objectives

By the end of the program, the participants will be able to:

• Introduction to Marketing Management Business Acumen and Marketing
• 4 Ps of Marketing
• Understanding Consumer Behavior
• Product Strategy
• Pricing Strategy
• Distribution and Channel Management
• Advertising & Promotion
• Business Acumen: The Four Ps and You